A design can make your business or break your business. You might have set high expectations but are you making it fail-proof? Daily lacks of the website are made and only a few succeed. Why is that? We are here discussing things that have so much impact on your business or website that you have not imagined. A well-designed website is a first positive impression that can turn your visitors into loyal customers.
Explore our important 10 points that will make your website a successful one regardless of your niche.
Yes, you heard it right regardless of your niche. The basics remain the same in all niches be it personal website e-commerce or membership site, we will be discussing from a web designer’s perspective, and we will cover in-depth ranking in some other article
1. A clear purpose for targeted users
Gone are the days when people spent hours and hours on a single website because of not having too many options. These days people have less span of time to stay or rely on a single website because of tough competition and endless options to move on. The website must have usp and defined clear goals and value propositions for the right users regardless of whether selling products or services or both.
2. Good design and visually appealing
Since the first impressions hook the users to remain on your website and not move on to other’s websites. That’s why big businesses hire professional web designers to refine or create their website design to stand out from competitors and attract more visitors. Responsive design is equally important so that it opens throughout mobile, tablet, laptop and desktop properly.
Also, the visually appealing is a must. The right font and colour scheme should be taken into consideration because we are not living in black & white or stone ages. The secret here is not to overuse the number of colours but to keep the number of colours used in the website in a balanced manner. The branding and its proposition make a difference from the competitors.
3. Right functionalities and features
Every website is different but only a few have such good views. Make a good vibe by providing the required functionalities and features. Some suggested features are:
- Use of all required multimedia mediums be it photo video PDFs etc.
- Navigation menu
- Call to action button
- social proof
Some suggested functionalities are:
- search filter option
- WhatsApp customer support. etc
In short, It should focus on benefits of both the business and its customer.
4. Great Ui and UX
Nothing can beat user experience and user interface to make any user your loyal one. That’s why big brands invest so much in their R&D to make their product or service give an impactful great experience at the same time easier for the customer.
Example is
- easy-to-use product search
- curated product or service recommendations
- streamlined checkout process
5. High page speed
What if you have having 5g connection and search for something on the internet and land on to a website that takes so much time to load properly? Then you will just simply close it and move on to another site, won’t it? Here comes the speed of the website into play. It’s so crucial to work on it properly For example you have money in the bank but can’t use it due to some technical issues. It’s that worst feeling.
To make a website at the highest speed possible includes many things into consideration. Some of these must be done
- Image optimization
- Code modification
- Use of content delivery network
- Use of good hosting
- Use of cdn that is content delivery network.
BTW we here make powerful websites at the highest speed possible i.e. 100% in all matrices. For reference just check ours website at Google page speed dev or at gtmetrix.
6. SEO optimized
Nobody wants his new shop open but no customers visit to buy from that shop. Because of no any information about that shop & its offer to anybody nearby that you have just opened a shop. This is the same thing in happens in the case of a website, SEO of any website let Google and other websites know about your website and pass link juice and building authority to make it powerful from the inside not just from the outside.
It includes
- on-page SEO
- off-page SEO
- technical SEO
- Keyword research
7. Structured Data
Good Structured data enables website owners to submit relevant information about content, categories, publication dates, and metadata to search engines. The structure of the website should be in such a way that its posts and pages support one another and overall lead to rank on top. A good structure of data lets your website become eligible to show content-rich snippets in the SERP
8. Strong security safeguards
security is something you should be taking very seriously. It can damage your website and reputation. The data breaches can also compromise your sensitive company data. A bare is you should have SSL certifications from valid authorities to keep your site secure. Also forcing use of https over http.
also, consider
- Keeping software and extensions up-to-date
- Always use a strong website password
9. Great content to Hook users
Copywriting, sales copy about products or blog posts is an art. It comes from experience. So, it should be using great articles written by professional copywriters. Because, they have experience in putting things ( how much, what, when data) in a good place in the articles.
- Up to Date Content
- providing trustful information & insights in the article
- aim to solve customer problem
- Clear and concise that resonates with your audience
- grammatically correct
10. Website engagement for quality leads generation
Google Analytics or similar tools help in Keeping track of users’ data & demographics to study their behaviour. Use these insights to grow user engagement and thus capture leads and grow your business.
Conclusion:
Whether you are a seasoned professional or first time getting your website ready by any web designer. You have to take many thing into consideration to succeed in this competitive online world. If You want a high-performance website for your business or blog we can help you. We are full-time web designers. You can contact us. We have a great offer for you.
